2. Scope, purpose and legal basis of the processing of personal data
In the following situations, we collect and use personal information directly from our users or also from other sources.
2.1. Provision of the website and creation of log files
When users visit our website, our system records each time automatically data and information of the computer system of the computer calling up the website. In so doing, the following data (“technical information”) is recorded:
(1) Information about the browser type and the used version
(2) The operating system of the user
(3) The IP address of the user
(4) Date and time of the access
The data is also stored in the log files of our system. Saving this data along with other personal data of the user does not take place.
In doing so, we record and use this technical information for purposes of (network) security (or for example to be able to combat cyber attacks), marketing and to be able to better understand the requirements of our users, and to continually improve our website and enable the respective user to be shown the website on his computer.
It is stored in log files to ensure the functionality of the website. In addition, the data serves to optimize the site and to ensure the security of our information technology systems. An analysis of data for marketing purposes does not take place in this context.
Legal basis for the temporary storage of the data and the log files is art. 6 para. 1 lit. f. DSGVO.
On our website, we use Google Analytics as a tracking and (re)marketing tool.
Please also note that this website uses Google Analytics with the extension “_anonymizeIp()” and IP addresses are therefore only processed in abbreviated form, which means they cannot be traced to persons.
You also have the option of deactivating tracking by Google Analytics by installing a browser add-on. (https://tools.google.com/dlpage/gaoptout?hl=en).
You can find more information, as well as instructions about how to install this deactivation add-on, here.
You can deactivate Google Analytics for display advertisements and adjust the advertisements in the Google Display Network by accessing the advertisement settings here.
The legal basis for the use of the tools listed above is our legitimate interest under Article 6 para. 1 lit. f GDPR for the purpose of increasing the efficiency of our website and for (direct) marketing.
You can find more information on the individual tools in the Google Analytics “Tracking Tool Policy”.
2.1.2. Social Media Plugins
We use the following Social Media Plugins on our website using a “two-click solution”:
The “two-click solution” means that your data will only be transferred to the relevant social media network company after you first activate (i.e. provide consent for) the plug-in button, article 6 para. 1 lit. a GDPR.
The inclusion of the plug-in itself on our website is based on our legitimate interest for marketing purposes under article 6 para. 1 lit. f GDPR.
You can find more information on the individual plug-ins in the YouTube “Tracking Tool Policy” here.
2.2. Online forms
The following services are offered on our websites using forms:
- Contact form
- Product registration
- Form about customer satisfaction
- Application form
We only collect personal data when it is given to us voluntarily and if it is required for the purpose stated, e.g. during registration of your product via our product registration form, during an application or when using our form to find out about customer satisfaction.
We use the data that you have provided without your separate consent exclusively for the purpose of processing the matter you communicated to us when you established contact. After your query has been processed completely, your data is blocked to prevent further use and is deleted once the provisions of the tax and commercial laws have expired, provided that you have not expressly consented to the further use of your data.
Your personal data is not transferred to third parties without your consent.
Your collected personal data is not sold to third parties under any circumstances.
2.3. Our entitled interests in the processing of personal data
For the case that Art. 6 para. 1 lit. f DSGVO is a legal basis for the processing, our justified interests besides the aforementioned purposes are:
- The protection of the company from material or immaterial damage
- The professionalization (of our products and services)
- Cost optimization (monitoring and minimization)
2.4. Further processing commitments
Unless we are required by law to do so, we will process personal data to comply with trade or tax retention obligations or to meet legal safety requirements. For more information about retention periods, see "Duration of the data processing".
2.5. Obligation to provide personal data
For statutory or contractual requirements we have labeled the respective input fields in the forms on our Website that must be filled out so that we can provide the desired contract or service.